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jared-evan

"I’m a classic rock kid that fell in love with Hip-Hop."

There was a time that Jared Evan was considered a high priority artist by Jimmy Iovine, signed to Interscope Records via Polow Da Don’s Zone 4 imprint in 2009. After a mountain of money was poured into his development, some moderate success, a mixtape, a couple of singles and a few high profile tours later, label restrictions on his creativity choked the the singer, songwriter, rapper and producer and Evan departed the majors for a dose of fresh air and the chance to do things independently. Finding himself during this time, he seems to have now unlocked his true musical potential. Moving more away from the rap pretty boy image Interscope tried to market him with, Evan’s recent material boasts copious amounts of heart, soul and a dash of rock - with love for bands such as the Beatles and Led Zeppelin - plus a generous helping of Hip-Hop. Sitting down with SoulCulture, Jared Evan talks industry politics, musical growth and the creative process behind his recent collaborative effort with Statik Selektah, Boom Bap & Blues [read our review here]. The indie grind isn’t an easy one but, with hard work and determination, resetting the career clock isn’t always a bad move - or so Jared tells us...

reviewrate2 The arrogance associated with calling yourself the last King is enough to attract the haters, - Tyga’s second album was titled Careless World: Rise Of The Last King - and donning a fur coat and hat whilst commanding an actual life-sized pet tiger in the courtyard of an expensive seaside mansion on his latest album cover is sure to send the hating in to overdrive. But if you strip away the flashiness and the Young Money facade, what are you left with?

Jesus-Piece reviewrate4 Consistency is key, and as far as the rap game goes there are a handful of individuals who deliver time after time after time. While an unlikely source of such consistency, mainly due to his endless array of sidetracking lyrical and street beefs - there have been a few embarrassing secrets dug up too - Jayceon Taylor, aka Game, seems to be a rhymer that the hustlers ride with, the girls scream for, and his peers unquestionably admire. Much of his music has proved timeless, if slightly repetitive occasionally, and his level of sales has maintained a respectable level during a declining climate that sees the Compton representative’s total sales sit close to the ten million mark. With new album Jesus Piece marking his fifth major label release, Game has put together a conceptually stellar project that features near perfect production and cinematic tales of a road less travelled, unless of course you perceive yourself as a gangster. After switching album titles at least three times [two of them being Soundtrack To Chaos and F.I.V.E. (Fear Is Victory’s Evolution)] the decision to run with Jesus Piece was more to do with the conceptual split screen that glorifies street life whilst worshipping faith in a higher being than anything else.

Argue all you want as to who's the current leader of the New West revolution but at one stage (and maybe even today) Jayceon Taylor, better known as Game, hands down was the frontrunner for this crown. Possessing the lyricism of which even had die hard East Coast affiliates had to approve, Chuck Taylor's mix of controversy, raw delivery and formula for a big hit have kept his name buzzing since his much lauded Documentary album dropped in 2005. Whilst publicised beefs, label issues and more followed, most recently his legion of fans have been craving for his much delayed LP The R.E.D Album, which had been in the works for some years. Finally free of postponements and drama, Game’s fourth release hopes to reignite the hot streak with which he once ran and dispel any concerns that his previous hype was unwarranted.

Since his last studio album, Graffiti, Chris Brown has worked on a host of features and mixtapes and kept his PR machine turning, trying to repair the damage done by the infamous incident with Rihanna. Now, Breezy puts forward his latest effort in the form of his fourth studio album, F.A.M.E. Unfortunately, this album doesn't do much to reinforce the promise Brown showed in his early days. His debut and sophomore albums suggested he had a lot to offer and would take up the mantle of one of the world of music’s best performers and artists - however, this album is not an example of someone who could carry on the legacy of the likes of Michael Jackson or even Usher.

Never one to shy away from controversy,  West Coast supremo Game has a had a career with many talking points. Whether the onslaughts with former employers G-Unit or his recent stabs at Jay-Z, amidst all of this was his knack to put out hardened gangsta rap which appealed to a wider spectrum than his Khaki wearing brethrens. In anticipation of The Red Album (the next album of his) Game, alongside DJ Skee, drops The Red Room: a glorification of all things "red" with some top draw collaborations on hand to help.