15 May Looking For Myself: Jared Evan talks industry politics, discovering Hip-Hop, Boom Bap & Blues
The arrogance associated with calling yourself the last King is enough to attract the haters, - Tyga’s second album was titled Careless World: Rise Of The Last King - and donning a fur coat and hat whilst commanding an actual life-sized pet tiger in the courtyard of an expensive seaside mansion on his latest album cover is sure to send the hating in to overdrive. But if you strip away the flashiness and the Young Money facade, what are you left with?
Consistency is key, and as far as the rap game goes there are a handful of individuals who deliver time after time after time. While an unlikely source of such consistency, mainly due to his endless array of sidetracking lyrical and street beefs - there have been a few embarrassing secrets dug up too - Jayceon Taylor, aka Game, seems to be a rhymer that the hustlers ride with, the girls scream for, and his peers unquestionably admire. Much of his music has proved timeless, if slightly repetitive occasionally, and his level of sales has maintained a respectable level during a declining climate that sees the Compton representative’s total sales sit close to the ten million mark.
With new album Jesus Piece marking his fifth major label release, Game has put together a conceptually stellar project that features near perfect production and cinematic tales of a road less travelled, unless of course you perceive yourself as a gangster. After switching album titles at least three times [two of them being Soundtrack To Chaos and F.I.V.E. (Fear Is Victory’s Evolution)] the decision to run with Jesus Piece was more to do with the conceptual split screen that glorifies street life whilst worshipping faith in a higher being than anything else.
Argue all you want as to who's the current leader of the New West revolution but at one stage (and maybe even today) Jayceon Taylor, better known as Game, hands down was the frontrunner for this crown. Possessing the lyricism of which even had die hard East Coast affiliates had to approve, Chuck Taylor's mix of controversy, raw delivery and formula for a big hit have kept his name buzzing since his much lauded Documentary album dropped in 2005. Whilst publicised beefs, label issues and more followed, most recently his legion of fans have been craving for his much delayed LP The R.E.D Album, which had been in the works for some years. Finally free of postponements and drama, Game’s fourth release hopes to reignite the hot streak with which he once ran and dispel any concerns that his previous hype was unwarranted.
Since his last studio album, Graffiti, Chris Brown has worked on a host of features and mixtapes and kept his PR machine turning, trying to repair the damage done by the infamous incident with Rihanna. Now, Breezy puts forward his latest effort in the form of his fourth studio album, F.A.M.E.
Unfortunately, this album doesn't do much to reinforce the promise Brown showed in his early days. His debut and sophomore albums suggested he had a lot to offer and would take up the mantle of one of the world of music’s best performers and artists - however, this album is not an example of someone who could carry on the legacy of the likes of Michael Jackson or even Usher.
