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Far more often than not, it's the packaging and marketing of an artist that inevitably determines how well received they are by the public. For every braggadocious rapper flooding the airwaves with chart hits, there are equally as many talented individuals who Hip Hop seemingly doesn't care for. This arguably was the case for the now Maybach Music affiliated Wale. From being the Nike boasting, good girl loving free spirit to flirting with critical acclaim due to clever anecdotes and engaging material, Washington, DC's almost favourite son has divided Hip Hoppers opinions over his merits. But under new employers, a somewhat new image and a new album, Mr Folarin gets another chance to define himself to those still looking to place him in either the Hot or Not categories of emcees.

Argue all you want as to who's the current leader of the New West revolution but at one stage (and maybe even today) Jayceon Taylor, better known as Game, hands down was the frontrunner for this crown. Possessing the lyricism of which even had die hard East Coast affiliates had to approve, Chuck Taylor's mix of controversy, raw delivery and formula for a big hit have kept his name buzzing since his much lauded Documentary album dropped in 2005. Whilst publicised beefs, label issues and more followed, most recently his legion of fans have been craving for his much delayed LP The R.E.D Album, which had been in the works for some years. Finally free of postponements and drama, Game’s fourth release hopes to reignite the hot streak with which he once ran and dispel any concerns that his previous hype was unwarranted.