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Whilst the Maybach Music Group ran roughshot over the three months of inconsistent summer weather, the enigmatic powerhouse collective known as G.O.O.D Music was quietly creating a buzz akin to a tropical hurricane. News of the imprint’s joint album
Cruel Summer began to surface as the group’s leader,
Kanye West, spent this past summer adding lyrical muscle to affiliates
Pusha T, Big Sean and
2 Chainz’ cuts [in addition to fleeing from the paparazzi with ‘new’ beau
Kim Kardashian]. As we enter the Autumn months, can his collective create an ‘Indian Summer’ of substantial heat?
It's become almost mandatory that every rapper, DJ and so forth claim that he or she is the best in their field. But when making it a slogan for your team or set, that's when the naysayers will multiply in abundance. Just ask Miami DJ Khaled, whose continuous hollering of 'We The Best' has put him under the firing line by many. But for every doubter, there's an abundance of supporters, including some heavyweight talent which goes from Miami all the way to NYC. So how will an album fare from a DJ who (fortunately) does very little rapping? This is the question that We The Best Forever will hope to answer.