cherri v
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London born Cherri V has been tipped by some as the female NeYo, describing her sound as “R&B–pop.” Writing all her own tracks the young songstress has been on the scene since as far back as 2005 when she was part of R&B trio Trinity Stone. Although music was always a part of her family, what with her mother and aunt (soul legend Mica Paris) both part of the industry, Cherri reveals that her first foray into the performing arts came in the form of dance, having embarked on her first professional tour at the age of 16. Dancing is, evidently still very important to Cherri, responding to probes about what she would do if she were not a singer with the suggestion that she would perhaps teach choreography to younger children. “I’d still be part of entertainment,” she ascertains confidently.

On 25th January MTV brought their Blackberry sponsored Brand New for 2011 project from the TV and internet screens and live to North London’s KOKO. The first night of the MTV live shows, the sold-out concert featured an urban line-up with Tinchy Stryder headlining [pictured above]. I’m continually impressed with how many mobile phone and technology companies are beginning to understand the real commercial prowess their technology can enable. Blackberry, who’ve long-recognised that their unique selling point is communication, invited audience members to add the event’s special Blackberry Messenger pin to send messages, which appeared on a big screen between performances. Performances were also segued with VTs of the Brand New for 2011 candidates, which include two of the night’s acts, RD and Jessie J.