At the end of the 1980s, Jive Records asserted itself as the new home for popular hip-hop recording acts. As a result, they turned their attention to signing fresh R&B talent to their ever growing roster.
During this juncture, there was a transition happening with younger R&B groups where various group members were exploring a solo terrain. This left a void in the contemporary R&B marketplace for a youthful singing group.
The opportunity to capitalize on this void was made available and Jive Records seized the opportunity by signing Hi-Five - who released their self-titled debut album, Hi-Five, in 1990.
