Boy Better Know
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For all of his many achievements, arguably the greatest accolade which Richard “Wiley” Cowie has attained has been to remain relevant within the fast moving world of Grime. From the early Pay As You Go days to the emergence of Roll Deep right up to his affiliations with Boy Better Know and the A-List, the Bow E3 general has always remained at the forefront of the numerous underground scenes, even when many of his former comrades and enemies have disappeared. With a work ethic that could even put the greatest US stars to shame, Wiley has given the loyal following (as well as the mainstream newcomers) countless amounts of material to skank and mean mug to. 100% Publishing, his latest endeavour, again places the Grime Godfather under the spotlight and aims to reaffirm his importance to the 140 movement as well as British music in general.

For the genre of Grime, its somewhat important that as much as there’s a desire for many emcees to become the next Dizzee, there are also a clutch of those who will remain within the compounds of Grime to steer the ship. For those who believe that sentiment, it's probably likely that they have a huge admiration and respect for JME. Possessing the lyrical ferociousness of a Top Three emcee, JME also has the charisma and unique character to transcend to the mainstream. Yet his desire to continue to make the music he loves remains top priority, so with his latest release Blam! this should act as the epitome of what the Boy Better Know affiliate is all about.