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Independence is something highly celebrated by many in the music industry today. While independent labels have been around for years and years, it wasn’t until the decline in music sales that indie labels then became the best way to get your music heard.
In hip-hop, labels such as
Amalgam Digital and
Koch, now known as
E1 Entertainment, are two of the biggest names in the indie market, and then there was of course
Rawkus Records once upon a time, who introduced the world to acts such as
Talib Kweli,
Pharoahe Monch, and a certain white boy by the name of
Eminem.
There’s one label name missing though; and while they might not be a household name quite yet they are in fact one of the most successful indie labels on the planet;
Strange Music.
With partner
Travis O’Guin, Kansas City rhymer
Tech N9ne started Strange Music in 1999. Since its launch the label has had big successes in the form of multiple album releases, sold out tours, and one of the biggest selections of music merchandise any label has to offer.
Taking time out from his busy European tour schedule, Tech N9ne sat down with Soul Culture at his first ever UK show to discuss independent sales, Kendrick Lamar, and battling with his dark side.