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11 Dec

Posted at 03:40h in Lit
MTV have teamed up with Ghostface Killah to release the company’s first interactive e-book, entitled The World According to Pretty Toney. The e-book is based on the 2007 hardcover release of the same name, written by the Wu-Tang rapper and Jahai Brightly, and the release comes with over 40 minutes of audio commentary from Pretty Toney himself as well as photos and the original MTV2 video shorts that lead to the book’s creation.

31 Jan

Posted at 10:20h in Reviews
On 25th January MTV brought their Blackberry sponsored Brand New for 2011 project from the TV and internet screens and live to North London’s KOKO. The first night of the MTV live shows, the sold-out concert featured an urban line-up with Tinchy Stryder headlining [pictured above]. I’m continually impressed with how many mobile phone and technology companies are beginning to understand the real commercial prowess their technology can enable. Blackberry, who’ve long-recognised that their unique selling point is communication, invited audience members to add the event’s special Blackberry Messenger pin to send messages, which appeared on a big screen between performances. Performances were also segued with VTs of the Brand New for 2011 candidates, which include two of the night’s acts, RD and Jessie J.