Ms Dynamite – “Neva Soft” | Official Music Video

Set for release on September 5, Ms Dynamite gives The Sun the drop on the video for her latest single “Neva Soft.” Produced by Simon Cowell‘s SYCO signed UK hitmaker Labrinth , Dynamite comments on the song: “If I made a tune five years ago called ‘Neva Soft’ it’d have been all hard. But I’ve learned that being ‘Neva Soft’ is about being able to stand up and say ‘yeah sometimes I’m vulnerable, sometimes I feel like crying’.”

“Neva Soft” leads the way from the forthcoming third album by the 30 year old emcee/singer, real name Niomi McLean-Daley, following on from her solid platinum-selling 2002 debut A Little Deeper and 2005 sophomore Judgement Days. A welcome return.

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