Alex Clare – “Too Close” | Video

You’d better get used to this, it’s what 2011 is going to sound like. This is the brand new video from 25-year-old North London resident Alex Clare, who’s signed to Island Records. Blue-eyed-soul over futuristic (dare I say Dubstep) production is definitely the in-thing, and as the sub-genre goes, this particular number is neither the most original, nor the most hackneyed.
It’s alright – Alex’s voice is clearly great, the song’s not bad, and although the chorus is paint-by-numbers Dubstep-wobble, it works. Not sure what the video’s all about though.