360 f / J.Cole – “What Goes Up” | Music Video

Queens MC 360 drops the visual for his latest track from his Everywhere and Back EP, the street-ready “What Goes Up“, with a little help courtesy of long-term collaborator J.Cole.

The video alternates between visuals of 360 in concert, working a crowd with some style, and the NYC rapper back in the studio with Jermaine, cooking up this current track (which Cole produced). If the partnership seems like a familiar and effective one, it’s because these two have known each other for a while; they met in Queens, when Cole was studying at St John’s University and 360 was cutting hair across the road. Both embraced the local rap scene, they stayed in touch, and this is the most recent result: