Jesse Boykins III lets loose in a lyrical dance video for “Plain”

Jesse Boykins III‘s Love Apparatus album has been brewing for a couple of years, and with a release date now firmly set he lets his hair down with a playful lyric video for the project’s first single, “Plain.”

Propelling himself energetically to the steady Machinedrum-produced beat while singing of a lacklustre love, the smiling Chicago-born singer throws down some energetic moves in sun and snow around New York City for the “Plain” visuals shot by Harrison Boyce.

It’s been almost six years since Jesse’s stellar 2008 album The Beauty Created first caught our attention, with his subsequent Way of Wayfarer EP and MeLo-X collaboration Zulu Guru LP holding us over until his next full length solo release… which finally arrives next month.

Stay tuned for Love Apparatus on April 22nd.

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