J. Cole’s mother documents the day her son retired her from her day job [Video]

j. cole kay cole

As we get closer to the release of J. Cole‘s sophomore album Born Sinner, the North Carolina hailing rapper and producer kicks of his new online series launching his new site, Bornsinner.com.

Described as a conceptual digital platform created by the Dreamville collective which will feature unique, personally curated content each week, the first installment in the series documents the day Jermaine retired his mother Kay Cole from her job at the United States Postal Service. Watch her uniquely captured narrative which is comprised of black and white photos and her first hand account below…

Born Sinner will be released on June 25th.