DJ Khaled – ‘Kiss the Ring’ | Cover Art

DJ Khaled has a penchant for “doing it big,” so it should come as no surprise that instead of simply tweeting a picture of his Kiss the Ring album cover, the YMCMB artist/We The Best CEO dropped a dramatic, minute-long video describing the motivations and inspirations behind the project.

Excessive? Probably. But this is what Khaled does, son.

Check out the art above, and watch Khaled bring the drama after the jump.

Put on some Chap Stick and prepare to Kiss the Ring on August 21st.