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Yasmin – “Finish Line” Kickstarted My Career | SoulCulture.TV

March 7th, 2011 | by Verse


In part 1 of our interview with emerging Scottish singer-songwriting talent Yasmin , she talks to SoulCulture about the crucial role her latest single “Finish Line” had in launching her career as a recording artist – and landing her that all-important record deal.

Created in a 1 AM session with hot property UK producer/musician/singer Labrinth in January 2010 (before his “Pass Out” success with Tinie Tempah), the song eventually landed Yasmin her deal with Levels Ent after playing it to label co-director [and BBC 1Xtra DJ/presenter] Twin B on the tube home from an event in London; resulting in her becoming their first signing.

“It’s a song that in way kick-started my whole career,” she says. “I just got this feeling that I’ve got before… I feel like this is me, this is my sound.

She adds, “Even though to me it’s such a powerful song, it has been a powerful song to others – the things it’s created… So I’m just very curious to see how everyone takes it when it comes out…”


Interviewed by Marsha Gosho Oakes
Filmed by Richard Honey x Versetti
Edited by Versetti

Check out the official video for “Finish Line” – unveiled today.