“I wanna build a entertainment company – not because I need to build it but because I have a lot of people that I wanna make rich. I have a lot of people that I wanna change their lives and I want to give them an opportunity that was given to me by Russell [Simmons] and Lyor [Cohen] – and build something special. So I have to go back in to do it…

“I’m gonna go back in for young America because I think it’s needed, I think it’s missing and the mentorship needs to be there.”

In Paris for the media launch of his new Def Jam Rapstar game, former Executive Vice President of Warner Music Group Kevin Liles talks to SoulCulture TV about the ventures he’s currently pursuing and reflects on his Def Jam days.

“I don’t now how not to be everything to everybody,” he says of his thorough involvement in artists’ careers, before making a case for 360 deals as a reasonable return on record companies’ extensive investment of time and money.

He also talks about how he became manager of R&B sensation Trey Songz‘ and his plans for the future.

Find out more about Liles’ next move next week on www.soulculture.tv

Music: “I’m New Here” instrumental by Black Einstein.