J. Cole: Making The Struggle Seem Beautiful | SoulCulture TV

Having first met him at Roc Nation’s HQ in New York last September, SoulCulture TV caught up with one of Hip Hop’s brightest new stars, J. Cole, on his recent trip to London.

Hours before tearing down the stage at London’s Wireless Festival with his debut performance in the UK’s Capital, Jermaine “J.” Cole spent almost an hour strolling around the park with us to share his thoughts on why his audience relate to him, embodying the ‘beautiful struggle’ and identifying with people chasing their dreams.

“I feel like I represent the everyday person but I don’t do it in a corny, boring way…” he says. “When my fans listen to me, they feel like I’m their best friend or their cousin… My music is so personal that they feel that connection -they feel like they know me – which they should because I put a lot of myself into my music.”

“Somebody said, ‘Man, you make the struggle seem beautiful’ – I like that. That’s something I always wanna talk about, even when I got millions and billions and trillions… I always wanna embody that in some way, shape or form. The struggle. I never wanna forget about that – and I don’t think I will… That’s just where I’ve always been.”

He explains, “I’ve just got a big heart, period. I feel like anybody’s struggle is something that I can feel for – whether it’s the homeless… When I first got to New York I was a sucker giving my money out left and right…”

Cole identifies most with people that are “chasing dreams and chasing something greater than what’s expected of them – but they gotta struggle to do it.”

For example; “Somebody that’s going to college but they have to finance their own school, or you got a baby and you’re trying to do college at the same time, or you got a man that’s locked down – I don’t know, it’s a lot of things – and a lot of these things are talked about on the album as well…”

J. Cole’s debut album is scheduled for release on October 26th via Roc Nation and Columbia Records.

More pics from the day….

Filmed by Verstti and Tahirah Edwards Byfield, Edited by Versetti.
Photography by Neil Raja and Samit Tailor for SoulCulture


Privacy Preference Center