For their Spring 2014 campaign, Ralph Lauren has partnered with Grammy-nominated Swedish house DJ Avicii to launch a new Denim & Supply collection with a south-western bohemian look.

Distressed denims and leathery looks are in with this casual, rebellious range which caters to both men and women. It’s a diverse boho collection with pieces that incorporate several styles, from grunge to country; choose from slouch, slim and skinny jeans, motorcycle and trucker jackets or patterned knitwear, and a selection of flannel plaid shirts, camo print pieces and faded graphic tees with vintage-inspired designs.

Floral prints also feature heavily in the collection, with tomboy tops, girly babydoll dresses and a flowing, layered asymmetrical maxi-skirt standing out. On the grungier side, check out the cute cut-off shorts, sleeveless tees and high-contrast black and white pieces – including a moto-inspired two tone leather jacket for the guys and an eye-catching pair of piano-striped skinny jeans for ladies that can pull off the standout look.

Avicii’s latest single “Addicted To You,” featuring the vocals of Audra Mae, provides the soaring soundtrack to the accompanying campaign teaser video as a playful group get down with some photobooth action whilst showcasing the new Denim & Supply Ralph Lauren collection.

Check out the campaign video below and shop for the individual looks here.


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