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Coca Cola debuts new fashion line in Brazil [Video]

November 29th, 2012 | by Nura Abdela
Coca Cola debuts new fashion line in Brazil [Video]
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The Coca Cola company is known largely for it’s beverages and was named the most valuable brand last year, and with that position firmly under their belt the brand are branching into fashion. The drinks company debuted their women’s Spring/Summer 2013 collection in Rio de Janeiro, Brazil earlier this month, showing off a varied and not quite cohesive collection.

The men’s and women’s collections, designed by Brazilian Thais Rossiter, were shown together during the same runway show, and varied from light-washed denim and pastel colours to bright graffiti and Missoni-style zig zag prints. Named “Evolution Coke,” the collection also held similarities to Coca Cola’s branding, using bright red PVC fabrics that tie in with the canned beverages.