Esteemed audio engineer Young Guru was a special guest lecturer for PopTech last fall and he took the audience to school. Guru has been Jay-Z‘s right-hand man in the studio for years, and using the knowledge he has gained he gives an enlightened view on hip-hop’s innovation and its convoluted relationship with piracy.
It’s refreshing to see someone represent hip-hop who has a clear understanding of its history and who can express its importance eloquently. Three videos are included below for your information, so get out a pen and pad because class is in session.
This second video demonstrates how producers can sample drums and other elements from songs and use them to create something new.
This last video discusses how artists can continue to generate revenue in the face of declining album sales.