Yelawolf f/ Rittz – ‘Growin’ Up In The Gutter’ (NSFW) | Music Video

Perhaps a suit at Interscope caught ear of Yelawolf‘s recent rant over a lack of promotion and decided to throw the man a rope, because, eight months removed from the release of his debut album, Radioactive, here we have some fresh visual material from the LP.

Not content with just your run-of-the-mill music video, the Shady Records rhymer calls upon Tyler Clinton and Michael Wayne to direct this short film for his “Growin’ Up In The Gutter” cut, featuring his partner-in-rhyme, Rittz.

A dark and twisted picture (the “NSFW” tag in the title is more than necessary), the clip follows the life of a young child forced to watch footage of cruelty and massacre, who then matures into a remorseless killer himself; perhaps a metaphor as to how early experiences can shape a person’s life. If, like me, you were expecting a biopic-like tale, just make sure you’re not chewing on food when you hit the play button.

Yelawolf will be reappearing on the blogs later today with the anticipated release of his new mixtape (or “mini album”, as he calls it), The Heart of Dixie.

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