Tupac album sales spike after hologram performance | Music News

Tupac Shakur‘s holographic Coachella performance earlier this month had the world talking, and it seems to also have prompted them to start buying.

The Hollywood Reporter reports that sales of the late rapper’s 1998 Greatest Hits album have surged an astounding 571 percent since the high-tech April 15 appearance, returning it to the Billboard 200 for the first time in over a decade.

With 4,000 copies sold last week, the album appeared at #129 on the latest Billboard 200, its first appearance on the chart since 2000. Some of the rappers other albums saw a jump in sales as well, with 1995’s Me Against the World seeing a 53 percent increase and 1996’s All Eyez on Me bounding 95 percent.

Tupac singles also experienced sales boosts, particularly his classics “Hail Mary” (13,000 downloads last week; 1,530 percent increase), the Dr. Dre-assisted “California Love” (11,000 downloads; 119 percent increase), and “2 of Amerika’z Most Wanted” (9,000 downloads; 881 percent increase), which his holographic counterpart performed at Coachella alongside Snoop Dogg.

So while some have shown concern about what they see as the exploitative use of Tupac’s image, the legendary MC’s estate will certainly enjoy the gains the performance has spurred.