Spoofing MTV Cribs, SchoolBoy Q, who is also joined by Kendrick Lamar, gives us a unique look around TDE‘s SXSW festival compound.
Shot by retOne and Christopher Parsons and featuring the entire TDE team, Jay Rock and mixedbyali are spotted pottering about, while Ab Soul, according to Q, seems to spend most of his time sleeping on different sets of stairs.
Pretending to be the owner of the house, Q claims to be everybody’s father throughout, including TDE’s manager/producer Dave Free. Combined with beautiful backdrop shots and glimpses of extravagant acres of land, the TDE boys offer up a comical take on Cribs.
Peep the video below.