Rita Ora kicks off new VEVO LIFT series [Video]

Roc Nation star Rita Ora has been announced as the latest artist to be showcased by the UK version of VEVO’s new talent spotlight feature LIFT. The West Londoner (whose Tinie Tempah assisted, Drake written, Chase and Status/Stargate produced debut single RIP is released in May) follows in the footsteps of Labrinth, who was the inaugural LIFT artist and the first of six new talents to be highlighted by the media giants this year.

The US version of the campaign last year boosted Ora and Labrinth collaborator Tinie and pop diva Jessie J‘s stateside careers, giving them a platform to secure hundreds of millions of online views. Check out Ora’s first LIFT video below.

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