“In 2006, Bono and Bobby teamed up to start (RED). With the help of some of today’s most iconic brands, PRODUCT (RED) has raised over $140 million dollars and more than 2 Million people have received ARV (antiretroviral drug) treatment.”

In this interview by TakePart, (Product) RED co-founder Bobby Shriver talks about World AIDS Day, his reasons for developing the (RED) brand and the motivation it takes to make a difference.