Product (RED) co-founder Bobby Shriver on World AIDS Day (Video)


“In 2006, Bono and Bobby teamed up to start (RED). With the help of some of today’s most iconic brands, PRODUCT (RED) has raised over $140 million dollars and more than 2 Million people have received ARV (antiretroviral drug) treatment.”

In this interview by TakePart, (Product) RED co-founder Bobby Shriver talks about World AIDS Day, his reasons for developing the (RED) brand and the motivation it takes to make a difference.