Pharrell countersues over ‘I Am’ trademark

Little did anyone think that three letters could cause such a stir than last week when news came that musician and creative was suing Pharrell Williams for use of the ‘I Am’ trademark. Pharrell has now hit back by countersuing, and exposing the original trademark and lawsuit as being ‘relatively weak.’

Both artists use the term ‘I am’ in their business branding; Pharrell with his I Am Other website and YouTube channel, and with his various I Am companies.

In the suit filed by Pharrell on Monday, although very professional it was clear in the undertone that both he and his lawyers deemed the lawsuit ridiculous, as they proceeded to explain just why in the legal documents.

“The I AM OTHER mark means ‘I am something else,’ leaving what that ‘else’ is to the imagination of the consumer,” they argue. “It certainly does not mean “I am Will’ or in any way suggest Defendants or the WILL.I.AM mark. The inclusion of the respective terms ‘WILL’ and ‘OTHER,’ as well as the location of ‘I AM’ in each mark, evoke considerable different commercial impressions making consumer confusion unlikely.”

It was also pointed out that’s trademark for “I Am” is only trademarked with regards to clothing, whereas Pharrell’s I Am Other company is media-based.

You can read the full lawsuit from Pharrell here.