The face Britney is pulling in the title picture, is the same exact face I pulled when I listened to this nonsense…
Disclaimer: This article may offend Britney Spears fans.
If there is one thing that I can’t stand, is when one of our many British underground genres, or sub cultures, is created only to be “used”, by a “popular music celebrity” (see what I did there, “celebrity” not “artist”) and watered down, without any knowledge of where it came from nor respect for those who created it. [See Timbaland‘s production during the late ’90s early 2000’s as a stolen watered down version of Drum & Bass]
This, the official remix of Britney Spears‘ “Hold it Against Me”, taken from her as yet untitled forthcoming album, featuring Hip Hop lyricist Flo Rida, is a (another) prime example of one of our underground genres being used and abused by a “popular music celebrity”.
Produced by Max Martin and Dr. Luke (“California Gurls“, “Tik Tok“, “DJ Got Us Fallin’ in Love”), this fake sounding-watered-down-regurgitate mockery of Dubstep will no doubt be passed off as a “Euro-Pop” sounding track.
Many of you reading this may turn around and say Rihanna did the same thing for her fourth studio album, Rated R, however, at least she had the common decency to hire production duo Chase & Status, who come from the scene, to incorporate ‘our’ sound into her brand of Pop-R&B.
Earlier today, Dubstep pioneer Skream, tweeted the following, to which I agreed;
However, I must state, especially after being subjected to the nonsense that is the official remix of Britney Spear’s “Hold it Against Me” (thanks a lot Verse), that this is article is not a contradiction on my behalf, as it is more of angry response to the genre is being used and abused, by those who know nothing about it nor it’s origins.
Disagree with me all you want, but in my opinion, this song is absolute nonsense, and makes a mockery of the hard work Dubstep pioneers, Benga, DJ Hatcha, Artwork, Skream, Distance, Digital Mystikz and Plastician and many more put in to create this unique sounding genre. Britney could have at least hired Rusko, who actually lives in America and would have no doubt done a better job on the boards.
Listen for yourself…
Britney Spears x Flo Rida – “Hold It Against Me” (Remix):