New Balance Excellent Makers: Jay Electronica shares his vision [Video]

Whilst the Hip Hop world awaits an actual album from revered New Orleans emcee Jay Electronica, signed to Jay-Z‘s Roc Nation label since 2010, the talented rapper hooked up with shoe company New Balance to talk about the creative processes and authenticity that goes into his music.

His Roc Nation debut album Act II: Patents of Nobility is said to have been complete since last year so hopefully this is a lead to the project drop. Watch the short clip below, from New Balance’s Excellent Makers series.

“Excellent Makers are not defined by success, wealth, or status, but by a passion for what they do. These craftsmen, athletes, artists, and musicians believe in sharing their authentic, inspired visions with everyone and everything they touch.” —New Balance