Cross-cultural artist Zaki Ibrahim launches her new video for “Go Widdit,” taken her latest album Every Opposite.

Produced by Kenyan musician Robert Wawero — also known as “Wawesh” — “Go Widdit” explores different dimensions of African music, but with a 21st century spin. Laid with an undercoat of soul topped with a sensuous yet almost tribal-pop lead vocal from Zaki, the song encourages people to flirt with life without limitations — a concept that compliments such a vibrant and colourful sound.

Directed by upcoming director Zandi Tisani along with photographer Liam Lynch, the video includes a kaleidoscope of colours embodying retro-esque 90s fashion and attitude. South African dancer crew V.I.N.T.A.G.E. serves up a plate of “fierce” by delivering an artistic and smooth routine in conjunction with Zaki’s electric solo.

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