Lyric videos have always been a neat novelty, but now it seems that major record labels are jumping on the creative theme. Following on from Interscope‘s offering yesterday, a lyric video for Kendrick Lamar and Dr. Dre‘s summer jam “The Recipe” (watch here), Atlantic Records plays copycat and delivers this visual number for Wiz Khalifa‘s brand new “Work Hard, Play Hard” single.

Admittedly, there’s nothing awe-inspiring about the artistic direction here, and I have literally no idea what an industrial site has to do with working hard and/or playing hard, but I guess the label assumes this will keep a chokehold on the masses’ attention ’til the official visuals arrive (if there are any to come, that is).

Press play below and let us know what you think of Wiz’s new single in the c-section.