The “quality over quantity” ethos couldn’t be better suited to described The Bullitts, the musical outfit and brainchild of producer/songwriter/all-round creative force, Jeymes Samuel. Succeeding sublime and sparsely-released singles like “Supercool“, “Landspeeder” and the blog favourite “Close Your Eyes“, which featured Lucy Lui and Jay Electronica, here we have a new audio and visual bite from The Bullitts, entitled “World Inside Your Rainbow”.

Crowned The Hottest Record in the World last night by Radio 1 tastemaker Zane Lowe, the track was recorded at New York’s Platinum Sounds Studios, owned by Jerry “Wonder” Duplessis, who lends his masterful bass guitar talents to the reggae-tinged anthem. Jeymes never fails to impress with these famous friends of his, does he?

“World Inside Your Rainbow” is accompanied by some beautiful beach-set shots and serves as another sample of The Bullitts’ forthcoming album, They Die By Dawn and Other Short Stories, due out September 2012. Mos Def, Tori Amos and Idris Elba will lend further contributions to the LP.

Stream and watch the new track below and purchase here on iTunes.