With a continuing array of shiny cars, vintage shades, triumphant grunts and defiant poses, Maybach Music boss Rick Ross keeps his formula tight and the heat on his latest album, God Forgives I Don’t, unveiling the Dre Films and Spiff TV directed visuals for “911,” produced by Young Shun.

Bearing collaborations with Andre 3000, Jay-Z, Dr Dre, Drake, Usher, Omarion and Meek Mill among others, it certainly feels like everyone’s talking about the Florida-based star’s fifth album, released on July 31 though his own label and Def Jam, so it’ll be interesting to see if the numbers reflect the hype.

Press play on the official video for “911” below and swag around your living room; and if the mood so grabs you, buy God Forgives I Don’t via iTunes.