M.I.A. – “Y.A.L.A.” | Music Video

mia-yala

After performing “Y.A.L.A.”, her latest single from her recently released album Matangi, live a couple of days ago on Conan, eclectic artist M.I.A. releases its music video via the newly revamped i-D magazine website.

Crafted by director Daniel Sannwald, the video manages to capture the energetic character and meaning of The Partysquad produced song, with its glow in the dark effects and wardrobe featuring designs from Kenzo. The effects result into an explosive artistic rainbow spectacle that essentially promote M.I.A’s Sri Lankan heritage whilst fitting a song that flips the Y.O.L.O ( You Only Live Once) mentality in an entertaining manner by asserting Y.A.L.A (You Always Live Again). Watch the full video here