Kid Ink – ‘Hell & Back’ | Music Video

Up & Away may have reached the heights of the top 20 in the Billboard 200 – a feat not many independent releases can boast – upon its release back in June, but Kid Ink presses on with the promotion of his debut album. For his latest set of visuals, the 2012 XXL Freshmen gives his Ned Cameron-produced “Hell & Back” cut its due camera time, which sees the emcee take center stage in a desolate desert setting – that is until he stumbles upon a group of fine, bikini-clad females. I’d take that over fresh water any day.

The clip is directed by the acclaimed Alex Nazari, who also takes credit for Lupe Fiasco‘s “Around My Way (Freedom Ain’t Free)”, Tyga‘s “Rack City” and 2 Chainz‘s “Spend It”. Kid Ink’s Up & Away is out now on iTunes.