JMSN – “Jameson” | Music Video

This is pretty nuts. Great song, accompanied by some stunning and arresting visuals. Having been compared to The Weeknd (fairly legitimately in my opinion) and received a mention in a recent Guardian article about the future of R&B, Detroit native singer, songwriter, producer and multi-instrumental JMSN unveils the video for “Jameson” from his debut album (under his current moniker), Priscilla†.

Here’s what JMSN had to say about the video on his Tumblr page:

The Girl represents temptation.

The Little boy represents the innocent boy in me.

She holds the boy very closely. When I engage in temptation, she holds my innocence.

She puts my innocence in his crib, far away, before tempting me.

When the boy gets curious about the world he sees the empty things I’m partaking in. He’s not being looked after. And so he gets lost in a place where he shouldn’t be.

After a while he finds a place that looks like fun but ultimately will lead to the demise of my ignorance and innocence. Ignorance is no excuse for the laws of nature. The boy (innocence) ends up drowning and being lost forever because of my actions. My empty self satisfying actions orchestrated the death of my innocence.

All of the floating object’s represent parts of my innocence that are floating away into the abyss, as my innocence roams farther and farther away.

The Girl is distraught after losing this innocence because thats not really what she wanted. The devil isn’t satisfied with deceit unless theres someone there to deceive.

His album †Priscilla† is out now.