DOOM and Jneiro Jarel‘s collaborative album, Key To The Kuffs, has flooded the ‘net thick and fast. With plenty of material and announcements – how about a live performance on BBC Radio 4? News of a headlining gig at Bestival? Oh, or a FULL STREAM OF THE ALBUM?! – having preceded its recent release, JJ DOOM (as the rap pair are otherwise known as) add to our procrastination duties by giving their “Guv’nor” cut its own video.

It’s not often you see DOOM at the forefront of the blogosphere like this (we’re talking about a man who wears a mask, and can pick from a gazillion monikers at any given moment, remember), but when you get slick, mirror-techniqued visuals like those below, you can’t complain.

Key To The Cuffs is out now on iTunes. We suggest you grab yourself a copy.