Freddie Gibbs f/ Dana Williams – “The Hard” | Music Video

Fresh off his split with Jeezy’s CTE label, Freddie Gibbs releases a visual for “The Hard“, one of the stand-out tracks from latest project Baby Face Killa, via LRG.

The brutal visual shows Gangsta Gibbs plot to bring down a friend-turned-rival, and it’s a neat fit with the track’s eerie sound, depicting the rapper as a Baby Face Killa whose hook of “I’m choppin’ up the hard” is dangerously ambiguous. Here it could easily be “I’m choppin’ up the heart,” as he lusts after his friend’s beautiful girl (played by guest vocalist Dana Williams) and thus unleashes a Macbeth-like sequence of events. Both Gibbs and Williams show star quality on this one, and although I’m a little creeped out (especially by his smile at her early on), it’s a captivating watch.

Check it out below and download a free (unfortunately tagged) version of Baby Face Killa, here.