EJ – “Mama, I’m Gonna Sing” | Music Video

This is something a bit different, Sony-signed EJ aka Edwina Johnson delivers her debut video “Mama, I’m Gonna Sing”. It’s pretty short, coming in a few seconds shy of two minutes but, between the hypnotic marching drum beat and a great vocal, makes a great introduction to this Scandinavian-born and London raised (“Sweden via Peckam” in her own words) new talent.

Despite being signed to a major, prior to this track, I’d never even heard of EJ, but rumour has it, she’s got a couple more tracks coming soon, including her next single “Bangers and Mash”, and with the way this is racking up praiseworthy online writeups and prominent radio spins, it seems just a matter of time until she makes a breakthrough.

I liked this one a lot when I first heard it and it’s grown on me more since – it’s just unlike pretty much anything else on the radio right now: short and sweet, focused on a nice, clean vocal and not some euro-trash production. More where that came from please.