C4 – ‘Running Out Of Time’ | Music Video

Check out the versatility… gwan C4. The Birmingham, UK-based MC, whose last single “Off Track” gained him some significant buzz and resulted in him sharing a stage with J. Cole, Maverick Sabre, Nero and Skream, is back with a new track that sounds worlds apart from his breakthrough. Slower and perhaps more introspective (although the positive, motivational message of “Off Track” shouldn’t be lost), “Running Out Of Time” was once again produced by fellow Brummie Preditah, who has also been making a name for himself in the Grime scene with some big productions and remixes.

Great to see Birmingham represented in the video and to see artists from the second city making moves in the UK urban music industry – I went to uni there, which might go someway to explaining atypical-for-a-Londoner goodwill for the place. Nonetheless, I let out a tiny, inaudible “whoop whoop” when I first heard both C4 and Preditah.