Blood Orange – ‘I’m Sorry We Lied’ | Music Video

New York-based singer and instrumentalist Devonté Hynes, better known as Blood Orange (the latest of a series of aliases), has created a considerable buzz for himself since his album Coastal Grooves was released last year, even earning a placement in the latest issue of Wax Poetics magazine (with Prince on the cover).

Having already released two videos from the album — “Champagne Coast” and “Forget It” — Blood Orange is now debuting the latest visual installment. Directed by Abteen Bagheri, the video for “I’m Sorry We Lied” sees the crooner fall for woman only to see the relationship take a sharp turn for the worse. Interesting video and song.

“There was something inherently cinematic about it,” Bagheri, who also directed A$AP Rocky‘s “Pe$o” video, remarked to Nowness about his thoughts when he first heard “I’m Sorry We Lied.” “It was like an updated, demented 80s pop soundtrack, dark with catchy melodies.”

Check out the video below, and grab your copy of Coastal Grooves here..