Lupe Fiasco “I’ll Never Be A 360 Artist…And You Should Never Be A 360 Artist” (Video)


In this snippet from his recent interview with MTV Lupe Fiasco speaks on his reconciliation with Atlantic Records, his refusal to sign to a 360 deal, long delayed album Lasers finally getting a release date and more.

“We just came to a reconciliation, saw both sides of the argument of what was going down, found a midway point that we can all agree on, and we’re rolling,” Fiasco said. “March 8: Lasers. Single drops in a couple weeks. It is what it is.”

According to Fiasco, the rift between him and his label began when executives called Lasers “wack,” and then attempted to sign him to a 360 deal. Under this new contract, Atlantic would receive “25 percent of any ancillary properties that you do that come from your music,” Fiasco explained. But the MC wasn’t interested.

“I’m not a 360 artist, and I’ll never be a 360 artist,” he declared over the weekend. “And you should never be a 360 artist. If that’s something that you need, then your situation is different. I’m not the type of artist that needs a 360 deal, but it’s probably some newer artists that need that kind of motivation or extra support to enhance their operations in the future. I don’t necessarily need that. If it comes along in the future, who knows? But, right now, I don’t need it. Thank you, but no thank you.”

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