Lil Wayne dropped from Mountain Dew deal due to controversial Emmett Till lryics

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Since Rick Ross was dropped from his Reebok deal recently, after lyrics to one of his verses alluded to using a date rape drug on a female, another consequence for irresposible lyrics has been put in place with Lil Wayne now dropped from his Mountain Dew deal, after rapping about the brutal death of Emmett Till and comparing it to a sex act on the remix of Future‘s “Karate Chop.”

The song and its lyrics came to the attention of the Till family recently and they voiced their outrage of an innocent teenager’s brutal and uncalled for death being used as word play by Lil Wayne, as he raps, “Beat that pussy up like Emmett Till.”

The family forced Epic Records to remove the line from the song, and went on the urge sponsors of Wayne to also drop him. Mountain Dew have now put out a statement renouncing their work with him and their DEWeezy drink, cutting all future ties.

“We do not plan any additional work with Lil Wayne moving forward,” a Mountain Dew representative says in a statement. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”

This all comes after Wayne wrote a letter to the family acknowlodging his irresponsible and offensive lyrics as well as trying to explain himself and stating that he would never reference the late teen again in any of his music, but it was too little too late for his sponsorship deal as the damage had already been done.

You can read the full letter from Wayne below.

Dear Till Family:

As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.

It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.

Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.

I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.

Best,

Dwayne Michael Carter, Jr.
Lil Wayne