Laura Welsh – “Undiscovered” | Music Video

undiscovered

Following a support slot at Ellie Goulding‘s iTunes Festival performance last night, newcomer Laura Welsh has just released the visuals for her latest single “Undiscovered”.

Since first creating a buzz with the summer release of her Cold Front EP, the UK singer has carved out a signature sultry sound which melds well-crafted pop with the soulful edge contained in her vocal delivery. She continues on this trend with the video premier of “Undiscovered”, allowing her Jessie Ware-style top line sit on the straight groove. Taking on a similar theme to the monochromatic body movement shot in the video for “Cold Front”, “Undiscovered” latches onto the driving beat and infectious melodies as it showcases Welsh in soft focus surrounded by pulsating and writhing bodies that follow the movement of the track.

The single marks another collaboration with Solange Knowles accomplice Dev Hynes and will be released on October 28th on Outsiders/Polydor. Take a look at the video below: