Kendrick Lamar – ‘Radio Run’ Pitchfork documentary [Video]

Nearly a month after their annual music festival brought the noise to Chicago, Pitchfork premieres an 11-minute documentary of Compton’s next big thing Kendrick Lamar rocking the festival stage and making his rounds through the city’s radio circuit.

While many artist dread radio runs and being subjected to a litany of questions, K-Dot keeps it all in perspective, noting that “it’s better than being at home all day or going to work, nine-to-five doing something you don’t wanna do.” He says he’d do the radio circuit any day.

And it’s good that he has that attitude, ’cause his Pitchfork engagement had him blowing all through the Windy City, first to an open media event at the Nike Lounge where he met with a number of websites and indie journalists to answer questions on everything from his experience with alcoholism to the growth of TDE, then to Power 92 to talk about good kid, m.A.A.d. city and his Chi-Town ties. The clip ends with footage of Kendrick performing “Swimming Pools (Drank)” while his biggest and most famous fan rocks out in the background.

Pretty candid look at the grind involved with being an up-and-coming rap star. Check it out below. good kid, m.A.A.d. city drops October 2nd.