Kanye West’s Yeezus tops UK album charts, J. Cole scores first UK top 10 with Born Sinner

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The United Kingdom’s numbers are in folks and Kanye West has scored his second UK number one album with his sixth solo studio album Yeezus.

Following an innovative minimal marketing campaign which saw the Chicago hailing rapper, producer and pop icon refuse to release any records to radio, have any music videos on TV, perform on only one TV show and do one interview, Yeezy repeated the success of his Graduation LP which snatched the pole position on the UK charts in 2007.

Congratulations are also due to Roc Nation’s North Carolina repping rapper/producer J. Cole, who bravely moved the release of his sophomore album Born Sinner and managed to score his first UK top ten, entering the charts at number 7, far exceeding his debut Cole World: The Sideline Story which peaked at number 25.

Salute to Yeezy and Jermaine. Now I don’t want to hear any more lazy marketing people tell me Hip Hop doesn’t sell well in the UK. Yes, shots fired!