Jesse Boykins III caught BET’s ear and impressed them so much they decided to feature him in their Music Matters segment, due to air during the BET Awards tomorrow.

BET AWARDS ’10 will also kick off MUSIC MATTERS, a multi-platform network initiative showcasing groundbreaking music and talent. This campaign will focus primarily on new acts that have the potential to be the next superstar, while also highlighting some established artists.

Here are the interview clips: