JAY Z x Pharrell x Lana Del Rey – “Allure (OTTR)” Urban Noize Remix | New Music

Over the past year production unit Urban Noize have heightened their profile with the release of a wide range of well received remixes. Having flipped the sound beds of songs by the likes of Rihanna, Common, Kid Cudi, Daft Punk and Alyxx Dione to name but a few, the Miami based collective have returned to bless the Internets with yet another remix, this time taking it a step further with a mash up of Jay-Z, Pharrell and Lana Del Rey vocals to create “Allure (OTTR).”

“The concept of this remix is built like Lana Del Rey is playing Jay-Z’s “Allure” while continually pleading him to come back to her. However, he, knowing the consequences, is reluctant to this at first but ultimately gives in.”