JAY Z unleashes “Picasso Baby: A Performance Art Piece” | Short Film

picasso baby

Freshly unveiled the visual accompaniment to JAY Z‘s Timbaland produced “Picasso Baby” taken from his 12th solo album Magna Carta Holy Grail titled “Picasso Baby: A Performance Art Piece.”

In keeping with his #New Rules regime introduced with the birth of the platinum plus MCHG LP, rather than a tradition music video for the album standout, Shawn Carter brings us this 10 minute plus live performance art piece direc ted by Mark Romanek at the Pace art gallery in NYC, comprised of footage and audio from a 6 hour performance of the song, with cameos from the likes of Wale, Judd Apatow, Taraji P. Henson, Rosie Perez and artist Marina Abramovic, who inspired the piece.

Director Mark Romanek spoke to The Huffington Post about the 10-minute visual saying, “the phrase ‘music video’ got tossed around a little bit at the beginning, and both of us were like, We don’t want to do a music video. That’s from another era. We need to do something that’s more genuine, more spontaneous and more alive.”

Watch the full art piece below…

http://youtu.be/xMG2oNqBy-Y

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