J. Cole comments on album leaks: “It’s a part of the game” [Video]


Taking the time out to talk to Vibe, J. Cole discusses his excitement regarding the release of his highly anticipated debut album Cole World: The Sideline Story, which drops officially on September 27. Having foreseen the album leaking [which it did, in fact, sometime during the early hours of last night,] the North Carolina rapper wasn’t too worried about it – and more concerned with having his very first CD on retailer shelves.

“If anything the leak will reach out to more people who might be like ‘ah man, let’s go get this,'” he says. “So you know, it’s kind of like promotion these days — if you got a good album. If you don’t have a good album — they’ll just trash you.”

“There’s been worse leaks than that so I understand it’s a part of the game — I always understood that. As long as people hear it together — it’s cool. I just know that people who are going to buy it were going to buy it anyways and the people weren’t — probably weren’t anyways.”

We’ll certainly be buying it. Will you?

Check out the full interview below.

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