INFLUENCERS in-depth: Steve Stoute on the concept of cool + artists building with brands

Following on from the impressive Influencers documentary released a couple of months ago that explored what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment, R+I creative bring us their In-depth series focusing on individual Influencers beginning with Steve “The Commissioner” Stoute.

INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).